Boomer Marketing specializes in helping consumer product and service businesses to capture the hearts, minds and dollars of this largest of target markets: babyboomers between the ages of 46 and 64 (birthdates: 1946-1964).  Based on our in depth analysis and recommendations, our clients are now reinventing their businesses and how they get and keep new customers to gain more profits then ever. 

We help clients to:

• Identify the Boomers and other generations among your customers, 
• Determine what appeals to them
  
• Determine the frequency and type of online activity
  
• Get customers to buy or visit more often
  
• Increase the types of and dollar value of products or services bought by each customer
  

We show you how to

• Select the right media, remembering that social networking, word of mouth are media too
  
• Create the boomer targeted advertising  and viral messages that bring customers to you
  
• Generate winning promotion strategies that get customers to buy more often
  

Want new customers ? We show you how to appeal to Boomer's children and grandchildren. You must be plugged in to technology--because that's a major way Boomer's keep connected to them. Boomers buy for their kids and grandkids, (even at long distance), in many cases help to support them both financially and emotionally. These family connections and buying  include Boomer's parents, who range from 66 to over 90.