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New Research: Voting trends, home projects, attitudes:


Changes in Aging Research "Blowing in the Wind" :

Lifestyle Marketing Research gains momentum

 
How to understand and market to the Aging Boomers and still appeal to the younger Generations!


This will be the theme for Phil Goodman, founder and CEO of Genergraphics(R), who will be speaking at the Arizona Governor's Conference on Tourism on July 10, 2008.

Who are the generations?

--76 million Boomers (age 44-62), at the broad top of the bell-shaped curve, flanked on the right by the 28 million of the Forgotten Generation (aged 63-72), the 55 million born in 1935 or earlier of Senior Generation (aged 73+), and flanked on the left by the boomer-raised Generation X (age 32-43).

Exploding under age 25 year olds! Rising from birth on the left side of the curve are the baby-boomlet of Millenials, 70 million strong, including EchoBoomers (age 14-31) who carry the boomer trends beyond our imaginations, this generation looks forward to influencing and being influenced by blindingly rapid global changes.

How do you sell to these many generations at once? Watch here for Phil's insights.




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