Phil Goodman, Generation Marketing Guru, creates new research strategy, Genergraphics(TM) to quantify and predict consumer purchases from Boomers and younger generations

SAN DIEGO, CA, January 24, 2005--Boomer Marketing Guru and Researcher, Phil Goodman announced the next evolution in marketing strategies: Genergraphics (TM). Says Goodman, "Today's marketers are on the hot seat to deliver measurable sales and profit accountability for all marketing efforts. Media buys that target 18-49 or 50+ are failing miserably to deliver ROI."

The concept of selecting a well-defined target market based on demographics is dead and buried for effectiveness.

I created Genergraphics(TM)to quantify the relationships and purchase decision influencing factors and perceptions across generations.

Multi-Generation Households Abound
It's never been more difficult to attract and keep any customer of any generation because many households now contain as many as 4 generations: Boomers, Boomers' parents, Boomers Generation X children and grandchildren, and even Boomers own 2nd and 3rd marriage direct children, and stepchildren.

I created Genergraphics(TM) as a new system for researching and quantifying the involvement and influencing factors across generations.

Boomers are very involved in their grandchildren; Generation X are very involved in the lives of Boomers and their children. Many Boomers are also caregivers for their senior parents.

Says Goodman, "The senior mindset is not being replaced by baby boomers." Boomers influence has never been more important in the purchase of all services and products. Boomers find anything they want to know on the Internet, and ask more questions, demand more in price, quality and convenience then any previous generation. And Boomers aren't afraid to tell their friends and family globally that they've had a good or bad experience with a product or service.

Nationally Recognized Boomer Expert

Phil Goodman is frequently called on by the press to review his research findings and predictions about the Boomers and how they influence other generations. He has been interviewed by Entrepreneur Magazine for the May 2005 issue, and previously by Wall Street Journal, USA Today, US News and World Report, United Press International and Associated Press as well as many local newspapers. His clients have included FOX Television Network, USA Today, the country of Bermuda and the Ford Motor Company. Current speaking and consulting clients include Westin Hotels, The Carlson Companies and Destination Hotels and Resorts. He has delivered dynamic keynote speeches and seminars about Boomers and generation based marketing for The National Association of Broadcasters, The National Independent Television Conference, The Rexall National Conference, The American Hotel Association, and The National Tour Association.