The aging of the population is a fact when you use demographics to research people by their chronological age.

It is fiction when you use GENERGRAPHICS(TM) to research their mind-set, which tells you why they do what they do, how each generation influences buying decisions of other generations, and how each generation perceives another,and how that relates to buying your brand. This is based upon behavior, attitudes, values, and self-images of each generation to characterize their needs and viewpoints.

Demographics will crunch numbers based upon age, gender, income, and how many people are grouped into an age group to what products or services they buy or what media they use. GENERGRAPHICS are 10-times more accurate than demographics...there is no 50 or 55+ age group...50 or 55+ means until you are dead.

Do you get it? How can you take three generations with three different mind-sets and group them together and call them the "Mature Population"? The fact is, you can't.

It is not practical to group people together based upon their body aging. You research people by researching their mind-set, their family and home relationships and influences. The brain is usually the last thing to go on a person, way after the body starts to age.

None of this information is theory. It is all factual. This also applies to personal lives and careers between different generations.

I challenge the AARP, the retirement communities, all the senior organizations, writers, demographers, as well as psychologists that service and sell the senior citizen population of today on the following information that I have complied and researched over the past fourteen years nationwide on the aging population. My research is based upon Genergraphics(TM), not demographics, for the Senior, Forgotten, and Boomer generations. This information will show you why, before the middle of the next decade, billions of dollars are going to be lost in investments, income, advertising, and marketing for those following the advice and information of these organizations, corporations, and people that I openly challenge. They are misleading you. They know Boomers aren't going to follow the senior generation in mind-set. Worse, marketing to a non-existent target of 50 Plus, will fail.

When the present set of senior citizens leave this earth, in all due respect, so goes their mind-set forever, along with AARP, retirement communities, and the present set of senior businesses. The words "Senior Citizen" will be gone forever with future generations. It is the Boomer generation that brought Psychographics into focus. Before their generation, no one thought that any age group could be that different as they aged. The Boomers will always be the adult teenagers of the '60's and '70's and will never be called "Senior Citizens". No generation ever follows another in mind-set because of the social circumstances they were raised with.

The Baby Boomers, which are the 76½ million people born in America between 1946 to 1964, and their senior parents have the biggest generation gap in the history of our country between any parents and children. This doesn't have anything to do with how much they love each other... love has nothing to do with it... they just can't stay in the same room alone for the ten minutes.

The senior generation are the 55-million people born from 1915 to 1935 and were the children and teens of the stock market crush, Great Depression, and were the young adults of the World War II. Every generation living today owes a debt of gratitude to them. The seniors are the toughest group of people in the 20th Century.

The Generation X, which are the 46-million people born between 1965 and 1976, and the Echo-Boomers born 1977 to 1994, numbering 72-million, are not the point of confusion for markets. It is the seniors and the Boomers.

However, there's a bigger problem for all industries that these senior organizations don't want you to know about. That's the Forgotten, or "Cool" generation, which are the 28-million people born between 1936 and 1945. They are the smallest generation of the 20th Century that has been pushed into the senior's market because of these people that I am challenging. This generation brought rock-and-roll in. They started the revolution in our country when the oldest Boomer was only sixteen years old. They are the "Happy Days" group that is more like Boomers in mind-set than the senior generation. For the most part, they basically missed serving in all the major wars, the stock market crush, and the Great Depression. How could they even come close to having the same mind-set of the senior generation? Some of them have married into the Boomer generation the second or third time around.

Here's the main point: if this generation doesn't have the Senior's mind-set, how can the 36-million Boomers over 50 as of this year be grouped into a 50+ market?

The Boomer's lifestyle is backed up by some of these facts. For the most part, Boomers won't be empty nesters in their 50's or even most of there 60's. According to the U.S. Census Bureau in the year 2006, households, headed by people 55-64 years old with children 12 to 17 years of age living with them, will be eight times greater than 1996. They have the highest divorce rate and more second and third marriages that any other generation in the 20th Century. They will inherit more money from their senior parents that any generation in history. They own and run the country, and are individual and independent.

Why would they ever think like their senior parents as they age? What would be the advantage to them? They have a closer relationship with their children then they had with their parents because they didn't want the generation gap that they had in their youth.